PRANEETH UDATHU (U6) Rational economics has failed to explain a lot about what is happening around us, from the aftermath of the 2008 financial crisis to consumers buying mountains of toilet rolls during the COVID-19 pandemic. Traditional classical economics does not take into account the irrationality of human decisions as well as how humans are social creatures. This mix of psychology, biology and many other subjects have led economists to believe we are not fully rational. This rationality can be seen in many areas, but one that firms may be particularly interested in is how humans have a massive differentiation between Social Norms and Market Norms. Social Norms refer to a standard behaviour shared by members of a social group. Often, these are not rigid rules enforced by law but rather societal expectations that are commonplace. Meanwhile, the Market Norms refer to actions that imply comparable benefits and include a payment. These include wages, contracts, prices and interes...
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